Tuesday, March 27, 2007

Pour Moi?

This story has everything going for it. The chair-throwing hard-work attitude of Bobbby Knight pushing for the nonsensical, Dan Rather-esque shouting of pizza-seller Dick Vitale, to get the latter into the College Basketball Hall of Fame. It follows up on Bobby Knight's redemption (at least in my eyes): the NBA recently decided that pros have to be out of high school for one year, which has pushed the LeBron Jameses of the world to college for one year of a degree they *know* they won't finish, and Knight has been the only college coach to talk about the harm this is doing to student-athletes. Before, anyone who came to college only *thought* they might not finish college, y'know, if they had a few good seasons. And this really is a good tale: Dickie V belongs in the College Basketball Hall. He is the voice of March for many people.

But he's that voice on ESPN, the same outlet that's running this story. Without disclaimer. And I realize this is an AP story, but ESPN, can't you please say "full disclosure: Dick Vitale is an employee of ESPN". Because when you don't, you endorse a story, a pity, a sympathy that, if it were followed up on, would benefit you. You'd get to do a special on DV, maybe a retrospective, best of commentary on ESPN Classic, and a reality TV show where DVitty goes back to school to finish up his degree and find his lost love on ESPNU (look, Rodney Dangerfield's dead, you can steal his part and Terry Farrell is still hotter than Perry Farrell).

So, ESPN, shill away: you're a Disney company, it's kind of your job. But also make it clear that you're Dick's Vital employer when you do.

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