Facebook's Folly

Warning: Among our small but sophisticated readership there will no doubt be some for whom this post is just so much nonsense. Perhaps these people have the best of it.

What has it been--all of 72 hours since Facebook.com introduced its new Orwell-meets-People Magazine "feed" format? And how long will it be before it's gone, or at least swept under some e-rug? I give it weeks, or less. In a delicious example of the twisted, ultra-reflexive physics of virtual space, the most prominent news(?) items on my facebook feed--and I supppose on many others'--are all about how much the feed sucks. Just a few examples of Facebook groups started or joined by "friends" of mine in the past 48 hours:

FACEBOOK FEED SUCKS
BRING THE OLD FACEBOOK BACK
FACEBOOK MASS EXODUS
STUDENTS AGAINST FACEBOOK NEWS FEED
THE NEW FACEBOOK LOOKS LIKE IT WAS DESIGNED BY A HYPERACTIVE FIVE-YEAR-OLD

I'm especially fond of this last one, created very early on by my buddy Neil and apropos of precisely nothing.

In any event, the lessons here are as many and varied as they are trivial and trite. For one thing, this display of hyperirony goes to the dubiousity and double-edgedness of the "democratizing of information" brought on by the internet and blogosphere revolutions. It used to be that things like laziness, lack of ambition, poverty, and death-squads kept the mouth-breathing masses from opining at the top of their lungs about whatever was grinding their gears on a given day. But the price of opening your mouth has gone down drastically in terms of dollars, elbow grease, and blood. And even this band of anonymous troglodytes that calls itself the American public can point and click.

Behold the era of the Blog Montaigne, the Message Board Martin Luther and the Forum Oscar Wilde. But 92% of it is still tripe, and there is no democracy of taste.

The other thing--and here I borrow again from Chuck Klosterman's stuff on Snakes on a Plane--is that people don't know what they've got til they've got way too fucking much of it. The secret demographic of Facebook, MySpace and their ilk has always been the Peeping Tom, the voyeur, the stalker in all of us. We worshipped the deus ex machina that told us where our exes had last logged-on; we relished in secret the infidelities implied by Joe's girlfriend's claim to be "single" and interested in "anything [she] can get", and we imposed ourselves upon the ever-abiding trust of 19-year old party girls as we scrolled through their photo albums. All of this under a greasy skin of anonymity, safe from reproach in our dormroom lairs.

Let's get down to brass tacks: Facebook and MySpace are gloryholes for the young bourgeoisie.

always have been, always will be. All the feed amounts to is a sign reading "PLACE GENITALS HERE". It reveals to you nothing that you wouldn't have found out yourself on a lonely enough night. But the danger of gonzo-marketing to people's basest desires is that you remind them just how base those desires are.

Mason Malmuth, a guy who was taking down Hold Em pots when your Friday night game was "Shit in the Diaper", is on to much the same thing when he talks about winning at tables full of terrible players. The worse thing you can do, Malmuth says, is put on too many plays. As long as it seems like you're all just having a little fun with your paycheck, your straightforward, correct play will be rewarded. But start getting cute, check-raising, over-punishing bluffs, pushing your position too hard, and you'll actually bully your "amiable gambler" opponents into playing correctly. You'll remind them that this is a poker game, and that your objective is to take their money, and the result will be that you get less of it. Mutatis Mutandis for the Facebook feed. All it has done is bully its perverted base into virtue.

Oh, and forget the fact that I write these words on these topics using the software of the biggest blogging host in the world--bask in the sheer postmodernity of it, be comforted by the fact that string theory does indeed predict this result, and rest assured that present company is excluded.


Feedback: What has been your favorite Facebook Feed so far? I would have to say that mine is "J.D. Removed Star Trek: TNG from his Favorite TV Shows" (name repressed to protect the innocent)